A welding and fabrication business in Aberdeen that needed more than a brochure site one that builds trust with trade clients and turns visitors into real enquiries.
Martin runs Proflux Weld & Fab, a welding and fabrication company in Aberdeen. His online presence was dated and wasn’t winning work. The goal was a fast, professional site that earns trust with trade clients and converts visitors into enquiries built on a platform he could rely on long term.
Rather than reaching for a template, I built the site from scratch in WordPress and Elementor. The design uses an alternating dark and pearl “Chrome Bands” layout that mirrors the precision and contrast of metalwork professional, confident, and a clear step up from anything a generic builder would produce.
Every section was built to earn trust with trade clients: clear service breakdowns, testimonials rebuilt from Proflux own customer reviews, and a custom About section using angular shapes that echo the industrial feel of the work. Underneath it all, the site was built mobile-first and optimised to load fast and rank for local fabrication searches, so the people looking for this kind of work actually find it.
A website engineered to convert. Every feature served a single purpose: turning interest into action.
No templates. A custom Elementor build with an alternating dark/pearl “Chrome Bands” theme that reflects the precision of the work.
Built mobile-first, so it performs flawlessly on the phones most trade clients browse from.
Built to rank, so local clients searching for fabrication work actually find them.
Client
Proflux Weld & Fab
Location
Aberdeen, Scotland
Type
Welding & fabrication
Services
Web design, build & SEO
Platform
WordPress + Elementor
Year
2026
Trade businesses live and die on trust. A welder’s work might be excellent, but if their website looks like an afterthought, that quality never comes across online. Proflux needed a site that signalled the same precision and reliability that goes into their fabrication before a prospect ever picks up the phone.
The finished site leads with credibility. Real customer testimonials, clear breakdowns of what Proflux does, and a layout that stays clean and fast on every device. The result is a site that works as hard as Martin does turning visitors into enquiries instead of just sitting there looking pretty.
The result is a fast, professional site that positions Proflux as a serious operator in their field easy to find, easy to trust, and built to bring in work. A platform Martin owns and can grow with, not just a digital business card.
A glimpse at the finished site in motion and detail.
Let’s talk about building something that converts. Book a discovery call with AHS today.
